MARKETING Essay Example | Topics and Well Written Essays - 2000 words - 2

MARKETING - Essay Example Marketing is not necessarily intrusive always. Marketing through a search engine, for instance, does not disrupt the behavior of the client as opposed to the advertisements that throng newspapers and web pages; in fact search engine marketing promotes non-intrusive marketing as it encourages consumers to search for the advertised product only. However, there is a general resentment towards marketing. This mainly stems from the power of advertisements and its manipulation of customers. The purpose of marketing is to improve the company’s performance by advertising its services or products. Marketers often do that cunningly manipulating the target groups into buying the products. Stealth advertising, i.e. tricking people into using a service by product placements in media that people use widely, is disliked by people since it infringes upon the ethical rights of the consumers and fails to protect their interests. This can be broadcasted on the television or through the Internet on websites and by spam mail. One can see that it is not the marketing concept itself that is creating animosities; rather, it is the way through which the model is being executed that is giving rise to intrusive marketing. For marketing to be effective, it needs to have a customer-focused approach. This is achieved by the close collaboration of the top managerial figures. These managers play a role in promoting marketing by removing any cultural factors that impede organizational coherence and in turn affect the customer-focused marketing strategy. An example of the relationship between marketing and the authorities is the organization International Electrotechnical Commission (IEC). The IEC has a Council Board, made of top executive managers, which oversees and supervises all marketing strategies and regulates quality standards. There is a disparity in marketing theory and in marketing practice today. This is primarily due to the shift in marketing Marketing Essay Example | Topics and Well Written Essays - 4000 words Marketing - Essay Example The address of Coventry Business School is at the William Morris Building in the central campus. â€Å"The building was established in 1916. William Morris bought it in 1923 for manufacturing car engines† (Rhodes et al., May 2004). It has been acquired by the university about a decade ago, its top two floors had been destroyed by a fire explosion in 1964. These were rebuilt and the whole space refurbished to include computer labs, lecture theatres and specialist post-graduate teaching facilities (The Independent, 17 Dec. 2006). Now, it is the largest business school in Europe. The school has over 4,000 students and they come from around 40 countries to study in various programs of the school. â€Å"Coventry Business School was established in 1989 and students prior to this date were studying in the Faculty of Business† (Coventry University Business). The courses offered by the faculty were legal studies, economics, business and management studies. The School initially o ffered courses in economics, business studies, business administration, leisure management and general management. Among the courses offered to various students, the first was the business administration. The present Vice Chancellor of the institution is Professor Madeleine Atkins. Coventry Business School always maintain an excellent communication with different reputed universities of the world and with national and international organization; such as, Ford, Cable and Wireless, Jaguar, Nokia, Peugeot, major banks and the National Health Service etc. and also with different universities in the world. Consequently, students can simultaneously avail both the opportunities of working as well as studying in CBS which is an active member of the Network of International Business Schools. â€Å"The Network of International Business Schools (NIBS) is a group of business schools from around the world which

The Development of Maiolica across Islam and Christian Cultures Research Paper

The Development of Maiolica across Islam and Christian Cultures - Research Paper Example Anthropology, and more importantly archaeology which is a sub-field of anthropology studies the material culture of human civilization. Pottery is one of the more important material possessions for studying ancient cultures because in areas where pottery is found ways exist to date the area, study the meanings of symbols by what is on the pottery, and to discover something about the way in which pottery represents the living culture of that society. Maiolica pottery exists across Islam and Christian cultures. Maiolica is tin-glazed earthenware ceramic that is made opaque because there is an addition of tin oxide in the lead glaze foundation or in its background coat. Lead is no longer used making ceramics because it is an unsafe product. Maiolica has a dense, white glassy covering which does not become liquid when fired. This means that the decorations do not become runny or blurred on the whitish background. When the ceramic piece is fired at a low temperature the decorations become set and the piece has a unique white glow that comes from the tin oxide in the lead glaze (Mussachio 9). Maiolica was transported to Pisa via Majorca, which is likely how the pottery got its name. It was brought in by the Spanish Moors who brought the technique to the Italians in about the 14th century. The first evidence of this technology comes from around the 9th century Baghdad. Islamic pottery of this type began to spread by the 11th century and was used in buildings that were both religious and civic (Figure 1). The Crusaders likely introduced the pottery in Europe as a symbol of their victory over the ‘pagans’.... Eventually this change in trend dominated the pottery market in Europe for more than three hundred years. Figure 1. Friday Mosque of Herat, Afghanistan (Wikipedia). The first complex intended for the production of maiolica was found in Syria from the 8th century BCE. Other centers of ceramic pottery production from Islamic nations include Fustat from 975 until 1075, Damascus from 1100 until 1600 and Tabriz from 1470 until 1550. The addition of the metallic luster occurred in about 850 BCE in Mesopotamia and became spread across the Islamic nations in the 10th century up to the Iberian Peninsula. This technique comes from putting copper or silver into the oxide which is then mixed with ocher and applied to the enameled or glazed surface (Fuga 246). The development of maiolica comes from Islamic attempts to reproduce Chinese porcelain, but they did not have the technology to make their pottery using the high temperatures needed to create porcelain (Cooper 84) (Figure 2). Figure 2 East Persian Maiolica, 10th Century (Wikipedia). The effect of tin-glaze over pottery was an adaptation of the Egyptian use of the clear glaze, but had been invented a thousand years earlier by the Babylonians who had only used it on top of their bricks as there is no evidence of it being used on ceramic pots (Cooper 86). One of the reasons that maiolica was used in Islam households was that the use of precious metals and finery on the table was forbidden from the text of the Qur’an. This use of ornate looking pieces made from ordinary materials overcame this command from the Islamic holy book (Italian Pottery Journal). Figure 3 Hispano-Moresque Maiolica 13th Century

Psychological Interventions in Patients with Cancer

Psychological Interventions in Patients with Cancer Introduction Patients with cancer may experience comorbid conditions such as anxiety and depression, and symptoms including fatigue, nausea and vomiting. Anxiety and depression are both very common and it has been estimated that 16–25% of newly diagnosed cancer patients experience either depression or depressed mood (DSM-IV criteria) (Sellick 1999). Studies in women with breast cancer have shown that up to 30% develop psychological morbidity (either anxiety or depressive disorder) within one year of diagnosis (Bleiker 2000; Maguire 2000). Cancer-related symptoms are also very common. As many as 70–80% of all cancer patients receiving chemotherapy experience nausea and vomiting (Lindley et al. 1989; Morrow 1992) and 78% of patients are estimated to be affected by fatigue (Ashbury et al. 1998), in particular those with advanced cancer and those receiving radiotherapy and chemotherapy treatment (Ahlberg et al. 2003; Jacobsen et al. 2007), where symptoms may persist even after treatment has finished (Servaes et al. 2002). The use of psychological interventions can be beneficial in the management of cancer-related conditions and symptoms and may result in improved quality of life and better long-term outcomes (Devine and Westlakes 1995). Psychological interventions may be classified into four groups (which also include broader psychosocial interventions) as described below (Fawzy et al.1995; Greer 2002; Edwards et al. 2004): Cognitive behavioural interventions involve the identification and correction of those thoughts, feelings and behaviours that may be involved in the development and/or maintenance of cancer-related symptoms or conditions (Jacobsen 1998). Individual psychotherapy interventions involve one-to-one interaction between patient and therapist, aimed at reducing feelings of distress and increasing the patient’s morale, self-esteem and ability to cope (Fawzy et al. 1995) Educational interventions provide patients with information about cancer, ways of coping with the disease and what resources are available to help them, with the aim of reducing commonly experienced feelings such as inadequacy, confusion, helplessness and loss of control (Fawzy et al. 1995). Group interventions may be either patient led or led by healthcare professionals and serve to provide social support for cancer patients (Leszcz and Goodwin 1998). One intervention within this category, supportive-expressive group therapy, involves building bonds, expressing emotions, improving the relationship between patient and healthcare professional and improving coping skills (Edwards et al. 2004). It is also important to consider the effectiveness of other interventions, such as the use of complementary therapies, which may be used alongside psychological interventions to achieve a greater improvement in cancer-related conditions and symptoms than those obtained using psychological interventions alone. This paper reports the process and findings of a literature review performed to identify and evaluate published literature on psychological interventions in patients with cancer, and other interventions that may also be effective in achieving improved psychological outcomes, together with a discussion of how the evidence gathered may guide informed decision-making on best clinical practice. Data sources and search strategy Electronic searches were performed on the Medline, CINAHL and PsychINFO databases for English language articles published between 1998 and 2008. Search terms included cancer AND intervention OR cancer AND therapy plus education OR patient education OR educational OR cognitive behavioural OR cognitive OR psychotherapy OR psychological OR supportive-expressive OR supportive OR group psychotherapy. For each trial, the quality of both the trial itself and the report in the published literature were assessed. Literature review Main results Well-designed, single or multicentre, randomised controlled trials involving large study samples were selected for inclusion, together with systematic reviews and meta-analyses. Only UK published literature was originally planned for inclusion; however, due to the limited number of high quality, well-designed studies identified, searches were performed again to identify suitable non-UK articles. Summary of studies selected Cognitive behavioural interventions One randomised controlled trial and one systematic review were identified from the UK-published articles found during the electronic searches. The randomised controlled study by Moynihan et al. investigated the use of adjuvant psychological therapy in 73 men with newly diagnosed, non-suicidal men with testicular cancer (Moynihan et al. 1998). This is a cognitive behavioural treatment programme designed specifically for patients with cancer. The therapist was a mental health nurse with experience of caring for testicular patients and who was trained in adjuvant psychological therapy techniques. Outcome measures included validated self-completed questionnaires such as the Hospital Anxiety and Depression Scale, the mental adjustment to cancer scale and the psychosocial adjustment to illness scale. The treatment group showed a minimal reduction in anxiety after 2 months and when adjustment for histology, stage of disease and type of treatment was made, the observed effect was not signifi cant. No between group differences in depression scores were observed after 2 months. After 1 year, control patients actually achieved better anxiety and depression scores than those in the treatment group. This study therefore concluded that there was no benefit from the use of adjuvant psychological therapy in men with testicular cancer. The systematic review performed by Richardson et al. evaluated the use of hypnosis for nausea and vomiting in patients with various types of cancer (Richardson et al. 2006). Study participants were children in 5 of the 6 randomised controlled studies selected. Meta-analyses demonstrated a large effect size of hypnosis compared with standard treatment, and this effect was at least as large as that achieved with cognitive-behavioural therapy. Limitations of this review were that the sample sizes of the studies included were small, and some of the studies were poorly described in the published literature. As the majority of the studies were conducted in children, further research is needed in adults to confirm these findings. A number of non-UK published studies evaluating the use of cognitive-behavioural training in patients with cancer were also identified. A randomised controlled study conducted by Korstjens et al. investigated the effects of physical plus cognitive-behavioural training compared with physical training alone on quality of life in 147 patients with various cancers who had completed treatment (Korstjens et al. 2008). Quality of life was measured using the RAND-36. After 12 weeks, there were no differences between groups in quality of life. It can therefore be concluded that adding cognitive-behavioural training had no added benefit on cancer survivors’ quality of life compared with physical training alone. Individual psychotherapeutic interventions Fenlon et al. conducted a randomised controlled trial to investigate the effect of relaxation training in reducing the incidence of hot flushes 150 women with primary breast cancer (Fenlon et al. 2008). Study participants in the treatment group received a single relaxation training session in conjunction with the use of practice tapes. Outcome measures included a patient diary and validated measures of anxiety and quality of life. After 1 month, the incidence and severity of hot flushes were significantly reduced (p Educational interventions A randomised controlled trial by Ream et al. evaluated an educational support intervention (i.e. investigator-designed information pack) for fatigue in 103 chemotherapy-naà ¯ve cancer patients. Additional psychological support was also provided by nurses. After 3 months, the intervention group reported significantly less fatigue, lower levels of anxiety, depression and distress, and better adaptive coping (all p Jones et al. carried out a randomised trial to investigate whether different types of educational information could increase interaction between the patient and others, thereby improving emotional support and psychological well-being (Jones et al. 2006). A total of 325 patients with breast or prostate cancer who were about to begin radiotherapy participated in the study. Patients were given either a general information booklet on cancer or else a booklet containing personalised information. Outcome measures included the use of Likert scales to score answers to questions on anxiety and depression (non-validated) and Helgeson’s social support questionnaire. Results showed no differences between groups in anxiety or depression scores but patients who received personalised information reported that they were more likely to show their booklet to others and believe it helped in discussions. These findings suggest that this type of intervention may have the potential to improve emoti onal well-being by increasing the levels of support patients receive from others. A systematic review conducted by Smith et al. evaluated the effectiveness of mindfulness-based stress reduction as supportive therapy (Smith et al. 2005). This is a highly-structured psycho-educational, skill-based therapy that combines mindfulness meditation with hatha yoga. Two randomised controlled and four uncontrolled trials were selected which used self-reported outcome measures for mood, stress, anxiety and quality of life. Study findings showed improvements in mood and sleep quality and reductions in stress in patients following the use of this intervention. However, the studies included in this review largely involved small sample sizes and may therefore be underpowered. Furthermore, the quality of the written study manuscripts was variable; for example, some contained limited descriptions of the randomisation process and a lack of methods on sampling and participant recruitment. While these results are encouraging and suggest that mindfulness-based stress reduction may be e ffective as a self-administered intervention for cancer patients, further research conducted through well-designed, randomised controlled trials is needed to confirm these preliminary findings. Group psychological interventions A non-UK published study was conducted to investigate the effectiveness of hospital psychosocial support groups on emotional distress and quality of life in 108 women with breast cancer (Schou et al. 2007). Outcome measures involved the use of the validated Hospital Anxiety and Depression Scale and the EORTC quality of life questionnaire. After 12 months, the prevalence of anxiety was significantly lower among group participants than in non-participants (19% vs 34%; p=0.04). These findings suggest that psychosocial support appears to have a long-term benefit on anxiety although the effects of this intervention on depression and quality of life were inconclusive in this study. Another non-UK published randomised controlled trial has been conducted to investigate the effect of supportive-expressive group therapy compared with educational materials on distress in 125 women with metastatic breast cancer (Classen et al. 2001). Participants were offered either one year of weekly group therapy plus educational materials or educational materials only. Outcome measures included the Profile of Mood States (POMS) to assess mood disturbance and Impact of Event Scale (IES) to assess change over time in trauma symptoms. Patients who received weekly therapy showed a significantly greater decline in traumatic stress symptoms than those in the control group but no between group differences in mood disturbance were observed. It can be concluded that supportive-expressive group therapy may offer some benefit in reducing distress in women with metastatic breast cancer. Complementary/alternative interventions Wilkinson et al. conducted a multicentre randomised controlled trial to investigate the effectiveness of aromatherapy massage in the management of anxiety and depression in 288 patients with cancer diagnosed with clinical anxiety and/or depression (Wilkinson et al. 2007). Patients were randomised to receive either a course of aromatherapy massage plus usual supportive care or supportive care only. Outcome measures included the validated State Subscale of the State Anxiety Inventory (SAI) and the Center for Epidemiological Studies Depression (CES-D) Scale. At 6 weeks post-randomisation, patients who received aromatherapy massage showed a significant improvement in clinical anxiety and/or depression compared with those receiving standard care only (p=0.001) but this effect was not sustained at 10 weeks post-randomisation (p=0.10) Patients receiving the aromatherapy intervention also recorded a greater improvement in self-reported anxiety at both 6 and 10 weeks than those in the control group (p=0.04). These results suggest that although aromatherapy massage may not confer long-term benefits to patients with cancer, short-term benefitsmmay be seen. Strengths and weaknesses of this literature review As previously stated, one of the major limitations of this review was that the original searches only included UK-published articles. As a lack of good quality published research was identified, further searches were conducted to identify suitable non-UK articles to include in the review. Although a number of studies were selected that recruited participants with various types of cancer, several studies involved patients with only breast cancer and only one study was conducted in men only. It may therefore be argued that the scope of this review was too narrow. One of the systematic reviews which were included (Richardson et al. 2007) involved small studies which were sometimes poorly designed or poorly written up. The findings of this systematic review should therefore be treated with caution until supported with data from randomised controlled trials. The strengths of this review are that well-designed randomised controlled trials were included, with sample sizes large enough for adequate power. The reports of these trials were generally good quality and comprehensively written with a logical flow. The aims and/or objectives were clearly stated, and descriptions of study design, participant recruitment and selection, and the randomisation process were included. Many of the outcome measures used were validated instruments, a description of all measures was included and appropriate statistical analyses were used to analyse the data. Implications for clinical practice Previous research and systematic reviews have reported conflicting findings on whether psychological interventions for patients with cancer are beneficial or not (Greer 2002; Edwards et al. 2004). The current review also presents conflicting data on the benefits of psychological interventions in cancer patients. Two of the studies selected presented evidence that cognitive behavioural interventions provide no added benefit to cancer patients. Interestingly, a systematic review concluded that hypnosis may be beneficial but many of the studies were conducted in children so whether these findings are also observed in adults requires further investigation. Individual psychotherapeutic interventions such as relaxation training may be beneficial for breast cancer patients in reducing distress although no improvement in anxiety or quality of life was observed. The effectiveness of these types of interventions in men and in patients with other types of cancer requires further research. Educational interventions and group psychological interventions produced the best outcomes of all the psychological interventions evaluated. In particular, the use of educational booklets and information packs, either used alone or in conjunction with psychological support, may result in improvements in psychological and emotional well-being in patients with cancer. Again, further research is needed to determine whether these types of interventions are beneficial in patients with all types of cancer. Psychosocial support groups and supportive-expressive group therapy have both been shown to be beneficial in women with breast cancer, particularly in reducing anxiety and distress. Further evidence is needed to demonstrate the effectiveness of these interventions in men. Complementary and/or alternative treatments such as aromatherapy may play a role as adjuvant therapies and can be beneficial in the short-term management of anxiety and depression in cancer patients. Conclusions This review has provided evidence that certain psychological interventions such as educational and group interventions may provide some benefit to cancer patients in the management of cancer-related conditions and symptoms including anxiety, depression, fatigue, nausea and vomiting. Both short- and long-term improvements in quality of life and emotional well-being may be achievable using these interventions but further research is needed to provide the evidence to guide best practice. Psychological and psychiatric support services are currently unable to meet demand from oncology services and the oncology nurse is ideally placed to play a key role in the provision of psychological care and support for cancer patients, either directly or as part of a multidisciplinary team. For example, educational interventions such as information leaflets can be developed and provided to patients by the oncology nurse, who would also able to lead group therapy sessions. It is essential that the nurse has sufficient knowledge of the most appropriate psychological intervention to use for patients and the skill and expertise to implement this effectively to ensure a successful outcome. Bibliography Ahlberg, K., Ekman, T., Gaston-Johannson, F., Mock, V. 2003, ’Assessment and management of cancer-related fatigue in adults’, Lancet, vol. 362, pp. 640–50. Ashbury, F.D., Findlay, H., Reynolds, B., McKerracher, K. A., ‘A Canadian survey of cancer patients’ experiences: are their needs being met? Journal of Pain and Symptom Management, vol. 16, no. 5, pp. 298–306. Bleiker, E. M., Pouwer, F., van der Ploeg, H. M., Leer, J. W., Ader, H. J. 2000, ‘Psychological distress 2 years after diagnosis of breast cancer: frequency and prediction’, Patient Education and Counselling, vol. 40, pp. 209–17. Classen, C., Butler, L. D., Koopman, C., Miller, E., DiMiceli, Giese-Davis, J., Fobair, P., Carlson, R. W., Kraemer, H. C., Spiegel, D. 2001, ‘Supportive-expressive group therapy and distress in patients with metastatic breast cancer’, Archives of General Psychiatry, vol. 58, pp. 494–501. Devine, E. C. Westlakes, S. K. 1995, ‘The effects of psychoeducational care provided to adults with cancer: met-analysis of 116 studies’, Oncology Nursing Forum, vol. 22, vol. 9, pp. 1369–81. Edwards, A. G. K., Hulbert-Williams, N., Neal, R. D. 2008, ‘Psychological interventions for women with metastatic breast cancer’, The Cochrane Library, issue 2, CD004253. Fawzy, F., Fawzy, N., Arndt, L., Pasnau, R. 1995, ‘Critical review of psychosocial interventions in cancer care’, Archives of General Psychiatry, vol. 52, pp. 691–9. Fenlon, D. R., Corner, J. L., Haviland, J. S. 2008, ‘A randomized controlled trial of relaxation training to reduce hot flashes in women with primary breast cancer’, Journal of Pain and Symptom Management, vol. 35, no. 4, pp. 397–405. Greer, S. 2002, ‘Psychological intervention. The gap between research and practice’, Acta Oncol, vol. 41, no. 3, pp. 238–43. Jacobsen, P. Hann, D. 1998, Cognitive-behaviour interventions. In: Psycho-oncology, Holland, J. (ed), Oxford University Press, New York, pp. 717–29. Jacobsen, P. B., Donovan, K. A., Vadaparampil, S. T., Small, B. J. 2007, ‘Systematic review and meta-analysis of psychological and activity-based interventions for cancer-related fatigue’, Health Psychology, vol. 26, no. 6, pp. 660–7. Jones, R. B., Pearson, J., Cawsey, A. J., Bental, D., Barrett, A., White, J., White, C. A., Gilmour, W. H. 2006, ‘Effect of different forms of information produced for cancer patients on their use of the information, social support, and anxiety: randomised trial’, British Medical Journal, vol. 342, pp. 942–8. Korstjens, I., May, A. M., van Weert, E., Mesters, I., Tan, F., Ros, W. J., Hockstra-Weebers, J. E., van der Schrans, C. P., van den Borne, B, ‘Quality of life after self-management cancer rehabilitation: a randomized controlled trial comparing physical and cognitive-behavioural training versus physical training’, Psychosomatic Medicine, vol. 70, no. 4, pp. 422–9. Leszcz, M. Goodwin, P. 1998, ‘The rationale and foundations of group psychotherapy for women with metastatic breast cancer’, International Journal of Group Psychotherapy, vol. 48, no. 2, pp. 245–69. Maguire, P. 2000, ‘Psychological aspects. In: ABC of Breast Diseases, Dixon, M. (eds), BMJ Books, London, pp. 85–9. Moynihan, C., Bliss, J. M., Davidson, J., Burchell, L., Horwich, A. 1998, ‘Evaluation of adjuvant psychological therapy in patients with testicular cancer’, British Medical Journal, vol. 316, pp. 429–35. Ream, E., Richardson, A., Alexander-Dann, C. 2006, ‘Supportive intervention for fatigue in patients undergoing chemotherapy: a randomised controlled trial’, Journal of Pain Symptom Management, vol. 31, no. 2, pp. 148–61. Richardson, J., Smith, J. E., McCall, G., Richardson, A., Pilkington, K., Kirsch, I. 2007, ‘Hypnosis for nausea and vomiting in cancer chemotherapy: a systematic review of the research evidence’, European Journal of Cancer Care, vol. 16, no. 5, pp. 402–12. Schou, I., Ekeberg, O., Karesen, R., Sorensen, E. 2007, ‘Psychosocial intervention as a component of routine breast cancer care – who participates and does it help?’, Psycho-oncology, E-pub ahead of print. Sellick, S. Crooks, D. 1999, ‘Depression and cancer: an appraisal of the literature for prevalence, detection, and practice guideline development’, Psycho-oncology, vol, 8, pp. 315–33. Servaes, P., Verhagen, C., Bleijenberg, G. 2002, ‘Fatigue in cancer patients during and after treatment: prevalence, correlates and interventions’, European Journal of Cancer, vol. 38, pp. 27–43. Smith, J. F., Richardson, J., Hoffman, C., Pilkington, K. 2005, ‘Mindfulness-based stress reduction as supportive therapy in cancer care: systematic review’, Journal of Advanced Nursing, vol. 52, no. 3, pp. 315–27. Wilkinson, S. M., Love, S. B., Westcombe, A. M., Gambles, M. A., Burgess, C. C., Cargill, A., Young, T., Maher, E. J., Ramirez, A. J. 2007, ‘Effectiveness of aromatherapy massage in the management of anxiety and depression in patients with cancer: a multicenter, randomized controlled trial’, Journal of Clinical Oncology, vol. 25, no. 5, pp. 532–9. Table 1. Summary of main UK published studies selected

Evolution of Learning Ability in Fruit Flies Essay -- Biology Fly Dros

Learning & Memory in Fruit Flies Scientists have traditionally viewed learning and memory as "complex traits" in the sense that they are believed to be the net result of various different genetic and environmental factors interacting with one another. As it is not always practical or ethical to use human subjects in research, simpler "model" organisism are often used, and drosophila melanogaster (i.e. the fruit fly) is one of the most well known and well studied in the biological sciences. Abstract Two thousand fruit flies of the species Drosophilia melanogaster were maintained for six months before any experimenting began. Flies subjected to experimentation were 14 days old and were conditioned to be better learners. Petri dishes filled with pineapple juice and orange juice were used on which the flies could lay their eggs. Quinine was added to one of the juices to turn flies away from that medium. By selecting eggs from the juice that did not contain quinine, flies who had learned to avoid the juice with quinine passed on their learning ability. Subsequent generations of fruit flies did actually become "smarter" as demonstrated be their ability to more readily differentiate between the quinine medium and the regular medium as well as their ability to remember this association for a longer period of time. Methods Experimental Design Base Population All flies used in Mery & Kawecki's experiment were of the species Drosophilia melanogaster. The experimental population was derived from 2000 flies and maintained for six months before any experimenting began. All flies subjected to experimentation were 14 days old. Experimental Evolution Design Before any testing was actually con... ... the different genetics of every individual fly, but in general, it is possible to say that it did improve. This proves the point that learning is favored when environmental factors and other cues play a significant role. The experiment also showed that the learning ability to modify oviposition substrate choice has direct correlations with fitness. Single-locus large-effect mutants would be the best approach for this experiment, but the group wanted to simulate learning ability in a natural environment so they chose to use a variegated sample. References Mery, Frederic & Tadeusz J. Kawecki. "Experimental evolution of learning ability in fruit flies." Proc.Natl. Acad. Sci. 99.22 (2002): 14274-14279. Papaj, Daniel R. and Emilie C. Snell-Rood. "Memory flies sooner from flies that learn faster." Proc. Natl. Acad. Sci. 104.34 (2007): 13539-13540.

Foreign Literature

CHAPTER –II Foreign Literature Eugene F. Brigman, Fundamentals of Financial Management, 5th ed. , (Hinsdale: Holt, Richard and Winston Sounders College Publishing, 2000), pp. 840-841. Companies are increasingly employing Inventory System. A computer start with an inventory counts in memory. Withdrawals are recorded by the computer as they are made, and the inventory balance is constantly revised. When the recorded point is reached, the computer automatically places an order, when this new order is received, the recorded balance is increased.Retail stores have carried this system quite far, each item has a magnetic codes, and as on item is checked out, it passes over an electronic reader, which then adjusts the computers inventory balance, at the same time the price is fed to cash register tape. When the balance drops to the recorder point, an order is place. Foreign Literature Joe N. of gather. com, they attract the buyers by selling what they want, non-stop on a channel that' s dedicated for buyers.This is a good technique if you are trying selling something, and gaining a good audience of buyers, because you are putting the product up for advertisement, on a channel those buyers watch. You don't have to completely analyze a commercial to come to this conclusion, or to categorize a commercial under a specific technique, but just pay some attention to the main details. In Channels of Desire (1982), the Ewens trace the emergence of the consumer society through the rise of mass images and new advertising, fashion, and entertainment industries.They explore some of the ways in which desire was channeled into consumption and into desire for ever new and ever more consumer goods. In The Culture of Consumption (1983), Editors Richard Wightman Fox and T. J. Jackson Lears document how capitalism develops a culture appropriate for a society organized around the principle of profit maximization via the production and consumption of commodities.

Civic Engagement At North Eastern State University

We have identified civic battle as a top degree campus-wide precedence through our strategic planning procedure. Our primary barrier to progressing civic battle is a deficiency of campus-wide substructure to back up and capture civic battle activity happening in curricular and co-curricular scenes. The intent of this white paper is to supply a snap shooting of current activity related to civic battle, place a mensurable long-run aspiration, and offer recommendations for traveling frontward. University Planning Group Strategic Plan The University Planning Group sub-committee focused on Culture of Civic Engagement proposed the undermentioned description and definitions to be adopted by the establishment. Civic Engagement at Northeastern State University is the single committedness to prosecute in a shared duty to take attention of the communities in which we live. This is achieved through the survey, contemplation and action necessary to take personal and societal duty in our single Fieldss of involvement every bit good as in the communities in which we live and serve. Civic battle is lending to a larger community ; is caring about the remainder of the universe ; is consciousness of societal, political, and economic issues within the U.S. and globally ; is recommending for a cause ; is active in lending to community. Types of Civic Engagement[ 1 ]: Academic Service Learning – engages pupils in a three-part procedure: schoolroom readying through account and analysis of theories and thoughts ; service activity that emerges from and informs classroom context ; and structured contemplation binding service experience back to specific learning ends.[ 2 ] Volunteerism – committedness and actions to help in a plan or activity that benefits others Community Service – committedness to turn to and function community demands Community Building – physique swearing relationships among persons and groups around issues of common concern Public Education – draw attending to and consciousness of local, national and planetary issues Community Development – identify and increase the human or economic assets of a community Voting and Political Participation – mobilize influence on public policy through formal political channels Civic Leadership – participate in collaborative decision-making for the benefit of the community Public Scholarship – engage in research that serves the public involvement and has community or social benefits Grassroots Alliances – mobilize Alliess with a common involvement to organize schemes for alteration Environment Scan In 2009, NSU participated in two national surveies focused on pupil perceptual experiences and experiences related to civic battle. The National Survey of Student Engagement ( NSSE ) is an appraisal of freshers and seniors to reflect on single clip devoted to assorted learning activities. NSU 2009 NSSE consequences related to civic battle stated: 7 % of NSU freshman pupils often participate in service-learning or community-based undertakings during a given twelvemonth. 80 % ne'er took portion in such activities. By their senior twelvemonth, 44 % of pupils have participated in some signifier of practicum, internship, field experience, cooperative, or clinical assignment. By the clip they are seniors, 56 % of pupils have participated in community service or voluntary work. The Multi-Institutional Study of Leadership ‘s ( MSL ) intent is to heighten cognition sing college pupil leading development every bit good as the influence of higher instruction on the development of pupil leading capacities. Participants are undergraduates, freshers – seniors. Following are answering distributions on specific features linked to civic battle from the NSU 2009 MSL. 38.5 % of the respondents identified take parting in community service. 36.4 % experienced an academic internship. 20 % participated in an academic acquisition community. The 2009 NSU campus stock list for Campus Compact on academic service-learning happening during the 2008-09 academic twelvemonth: NSU semester norm is 20 academic classs that integrate community service with academic content. 402 pupils participated in academic service-learning which averaged 18.1 hours/week across all classs bing 109143 hours. Nonspecific urethritis does non necessitate academic service-learning classs as portion of the class course of study. Snapshot of activity related to civic battle in academic units. College of Business and Technology – Financial Planning seminars for local community, Volunteer Income Tax Assistance ( VITA ) plan College of Education – Reading clinics for kids, Knowledge is Power Program partnership with Tulsa Public Schools College of Liberal Arts – instructor readying plan focused on the Cherokee linguistic communication and civilization College of Optometry – regional optometry clinics, international service trips College of Science and Health Professions – Speech Pathology clinics Snapshot of activity related to civic battle in co-curricular environment. American Democracy Project ( ADP ) chapter. ADP rank is chiefly module and staff. A little group of pupils have late engaged in ADP. We have sent ADP members to the national conference the last 2 old ages. ADP has developed a growing proposal for execution get downing autumn 2010. Recognized Student Organizations ( RSO ) . 96 pupil organisations are recognized by NSU. 38 % of the organisations organize community service activity as identified in their organisation description. Populating Learning Community. Housing hosts a life larning community focused on service. Large Event. The Senator Rozell Scholars coordinate the one-year Big Event, a 1-day community service undertaking. Over 600 pupils participated in Large Event in March 2010. Center for Student Leadership Development and Community Engagement. Student Affairs has designated an office in the University Center lower degree to function as a cardinal location for a freshly formed Center for Student Leadership Development and Community Engagement. A alumnus helper is dedicated to resource and plan development under the supervising of the Director of Campus Involvement. Campus Compact. NSU is a member of Oklahoma Campus Compact. Our activities over the last 4 old ages with Campus Compact include an AmeriCorps VISTA voluntary, MLK Volunteer Project grant receiver, and one-year study of service. Cherokee Nation Community Service Program. Cherokee Nation requires pupils having fiscal aid to finish a set figure of service hours per semester. Several service plans coordinated by Cherokee Nation and NSU entities are presently underway. 2015 Aspiration: Carnegie Community Engagement Classification The Carnegie Community Engagement Classification standards require the followers: Infrastructure: a campus-wide coordinating substructure ( centre, office, etc. ) to back up and progress community battle, establishment have a definition and a procedure for placing Service Learning classs Budget: internal budgetary allotments dedicated to back uping institutional battle with community, external support dedicated to back uping institutional battle with community, and fund-raising directed to community battle Learning results: institutional ( campus-wide ) larning results for pupils ‘ curricular battle with community, departmental or disciplinary acquisition results for pupils ‘ curricular battle with community, outcomes consistently assessed and used Integration in curricular activities: community battle integrated into Student Research, Student Leadership, Internships/Co-ops, Study Abroad, community battle integrated with course of study on an institution-wide degree – Core Courses Graduate Studies, First Year Sequence Capstone ( Senior degree undertaking ) , In the Majors General Education Faculty scholarship: associated with their curricular battle accomplishments, module scholarship associated with their outreach and partnerships activities ( proficient studies, course of study, research studies, policy studies, publications, etc. ) Outreach and Partnerships: Outreach focuses on the application and proviso of institutional resources for community usage with benefits to both campus and community. Partnerships focal point on collaborative interactions with community and related scholarship for the reciprocally good exchange, geographic expedition, and application of cognition, information, and resources ( research, capacity edifice, economic development, etc. , mechanisms to consistently supply feedback and appraisal to community spouses and to the establishment Recommendations for Traveling Forward Make a NSU Civic Engagement Council dwelling of representative from the American Democracy Project, Student Affairs – Center for Student Leadership and Community Engagement, each academic college, Futures Institute, Herb Rozell Scholars ( Big Event ) , NSGA, and Housing – Living-Learning Community on Civic Engagement, Continuing Education and Athletics. Interested campus community members beyond the identified representatives may go to council meetings. The intent of the council is to strategically incorporate civic battle through: Identifying University-wide ends related to % of pupils who participate in civic battle while at NSU. Develop University pupil larning nonsubjective ( s ) linked to civic battle. Create systematic campus-wide trailing or certification mechanisms to enter and/or path battle with the community Develop a systematic campus-wide appraisal mechanisms to mensurate the impact of institutional battle Provide professional development support for module, staff, and pupils who engage with community Supply the community with a cardinal mercantile establishment for a â€Å" voice † or function for input into institutional or departmental planning for community battle Serve as a cardinal communicating hub for civic battle activity happening throughout campus. Develop an academic enterprise that includes the followers: Get down a conversation on the feasibleness of necessitating service acquisition in every major and minor. Create an interdisciplinary child in civic battle with the aspiration of going a major. 12 credits required for a minor to get down with, so construct a major that is interdisciplinary on top of the minor. Necessitate that all pupils must finish at least one class in service larning leading and finish a service larning undertaking as portion of that class†¦ and all of those classs have a service larning constituent available so that pupils could take the class they want. Create a Service Learning Center that includes full-time module who teach required lower division classs in service larning leading, community development, squad and interpersonal relationships, societal and political motions throughout history, societal organisations and societal action, non-profit leading, etc. etc. The basic thought is a section with a major/minor in countries that may pull new pupils, supply a path to hold bing pupils take part in service acquisition. American Democracy Project creates a particular involvement path or certification within the civic battle major and/or child. Designate shared infinite for civic engagement academic and co-curricular plans coordinated through Academic Affairs and Student Affairs in the installations maestro program. This designated infinite could go a paradigm for interdisciplinary plans and services. Long-run end could be a new edifice dedicated to Making Place Matter through acquisition, invention, and outreach.

Man Rules Essay examples

Man Rules Essay examples Man Rules Essay examples MAN RULES AT LAST A GUY HAS TAKEN THE TIME TO WRITE THIS ALL DOWN FINALLY, the guys' side of the story. ( I MUST ADMIT, IT'S PRETTY GOOD.) WE ALWAYS HEAR 'THE RULES' FROM THE FEMALE SIDE NOW HERE ARE THE RULES FROM THE MALE SIDE THESE ARE OUR RULES! PLEASE NOTE. THESE ARE ALL NUMBERED #1 ON PURPOSE! 1. MEN ARE NOT MIND READERS. 1. LEARN TO WORK THE TOILET SEAT. YOU'RE A BIG GIRL. IF IT'S UP, PUT IT DOWN. WE NEED IT UP, YOU NEED IT DOWN. YOU DON'T HEAR US COMPLAINING ABOUT YOU LEAVING IT DOWN. 1. CRYING IS BLACKMAIL. 1. ASK FOR WHAT YOU WANT. LET US BE CLEAR ON THIS ONE: SUBTLE HINTS DO NOT WORK! STRONG HINTS DO NOT WORK! OBVIOUS HINTS DO NOT WORK! JUST SAY IT! 1. YES AND NO ARE PERFECTLY ACCEPTABLE ANSWERS TO ALMOST EVERY QUESTION. 1.. COME TO US WITH A PROBLEM ONLY IF YOU WANT HELP SOLVING IT. THAT'S WHAT WE DO. SYMPATHY IS WHAT YOUR GIRLFRIENDS ARE FOR. 1. ANYTHING WE SAID 6 MONTHS AGO IS INADMISSIBLE IN AN ARGUMENT. IN FACT, ALL COMMENTS BECOME NULL AND VOID AFTER 7 DAYS. 1. IF YOU THINK YOU'RE FAT, YOU PROBABLY ARE. DON'T ASK US. 1. IF SOMETHING WE SAID CAN BE INTERPRETED TWO WAYS AND ONE OF THE WAYS MAKES YOU SAD OR ANGRY, WE MEANT THE OTHER ONE. 1. YOU CAN EITHER ASK US TO DO SOMETHING OR TELL US HOW YOU WANT IT DONE. NOT BOTH. IF YOU ALREADY KNOW BEST HOW TO DO IT, JUST DO IT YOURSELF. 1. WHENEVER POSSIBLE, PLEASE SAY WHATEVER YOU HAVE TO SAY DURING COMMERCIALS. 1. CHRISTOPHER COLUMBUS DID NOT NEED DIRECTIONS AND NEITHER DO WE... 1. ALL MEN SEE IN ONLY 16 COLORS, LIKE WINDOWS DEFAULT SETTINGS.. PEACH, FOR EXAMPLE, IS A FRUIT, NOT A COLOR. PUMPKIN IS ALSO A FRUIT.

buy custom Apple Inc. Presentation essay

buy custom Apple Inc. Presentation essay Headquartered in Cupertino, California, Apple inc. begun its business operations on April 1, 1976. The company was incorporated as Apple Computer, Inc. on January 3, 1977. Since then, its expansion strategies have seen the company change its name, dropping the initial "Computer" to incorporate a wide range of merchandise of consumer electronics within its stores. Apple Inc., as it is known today, is one of the few successful transnational corporate companies that not only design and manufacture but also market and distributes the products it produces through owned stores beyond the borders of its original business birthplace. Its deals in products such personal computers, mobile phones, video players, portable digital music as well as mobile phones. The company also sells a variety of related software, networking solutions plus a range of services related to the products it sells. Apart from the personal owned retail stores, Apple Inc. also do sell its products the world over through third-party wholesalers, direct sales force, resellers, and value-added resellers. The creativity and innovativeness employed within the enterprise has seen the company spread its wings to a variety of third-party Macintosh computers, iPhone and iPod products in addition to application software, speakers, storage devices, printers, headphones, and quite a number of accessories and peripherals through its established online and retail stores that also sells digital applications through the iTunes Store. As of July 2011, Apple Company had a well-established online store and 357 operational stores in more than ten countries (Apple Inc., 2011). Te Electronics and Computer Industry Apple faces strong competitive forces in all areas of its operation. The market for the manufacture and sale of personal computers together with the related software products remains highly competitive. It witnesses constant technological advances in both hardware and software. The consumer interests are at the center of every technological development. The competition is stiff with constant price wars that have occasionally necessitated price cuts. Nevertheless, Apple Inc. has maintained a competitive advantage and currently holds a market share of more than 70 percent in the portable music market, with 2 percent profitability in the personal computer market (Macnews, 2011). It has constantly differentiated and innovative products, a factor which enabled it to cultivate loyal customer base. Currently, there are so many major players in the computer segment including Microsoft, IBM, Dell, and Gateway , Alienware, HP among other company whose share in the market is considerable (Kraem er, 2003). There are also threats of new Entrants into the industry that could destabilize the dominancy of the companies mentioned. Overall, the company holds a market share of 14 percent in U.S. and 3 percent in the world. Segmentation, Targeting and Positioning As the head of apple Inc., the late Steve Jobs adopted unique and desirable market segments that he saw as a strategy to compete in the age of digital lifestyle. He divided market segments into two: the consumer market comprising of individuals, small/home offices, students and teachers and the professional market comprising of education facilitties, medium and large business, creative customers and government agencies. The company products are sold at higher prices and the Target market are mostly less price sensitive customers. With regard to position, Apple Inc. is extensively recognized as a premium brand with a culture structured to meet the needs of the customer. Apple's positioning strategy is aligned with its strategy of targeting less price sensitive markets. Towards this end, Apple has created a culture aimed at differentiating its products from those of its rivals in order to meet the needs and retain target customers (McDaniels Kolari, 2008). The Importance of Branding There is no doubt that the art of branding is a success-contributor to products or services sold by companies in world markets (Aaker, 1996; Pullen, and Linstead, 2005). The days of generics are over. A brand sets loyalty that rules consumers purchasing behavior (Gershon, 2009; Trout, and Rivkin, 1996). From its Logo to name it uses, Apple seems to be a friendly name for computers. Apple Inc. Logo Indeed, one can say that the name is not only tempting but also nontraditional and cute. The apple symbol with a bite is just memorable. Just as the apple is a perfect fruit, Steve Jobs made the Apple a perfect computer, a perfect phone and so on. Oh, yes! (Nod) branding is the shortest route to businesses success in todays business world. The Research Process This paper is a qualitative research and has mainly employed secondary data from the internet, press, and published books. Buy custom Apple Inc. Presentation essay

Writing the Past BCâ€AD or BCEâ€CE - Proofeds Writing Tips Blog

Writing the Past BC–AD or BCE–CE Writing the Past: BC–AD or BCE–CE? History is big. Very big. This is why we have the terms â€Å"BC† and â€Å"AD,† as well as â€Å"BCE† and â€Å"CE,† which help us keep track of what happened when. But how exactly do these terms work? And which of BC–AD or BCE–CE should you use in your written work? Let’s find out! BC and AD The Bede being venerable. BC stands for â€Å"before Christ.† AD is short for the Latin term â€Å"anno Domini,† which means â€Å"in the year of the Lord.† They came into use thanks to two monks: Dionysius Exiguus (who coined the term â€Å"anno Domini†) and the Venerable Bede (who popularized it). They were originally invented to calculate the correct date of Easter, with AD 1 being the first year after Jesus was born. Today, historians use these terms to denote dates before (BC) and after (AD) the start of the Gregorian calendar, which is the calendar we still use today! The correct positioning for each of these terms is different. BC goes after the date: Julius Caesar was killed in 44 BC. But AD goes before the date: The Woodland period continued until around AD 1,000. Keep in mind that BC involves counting backwards from 1 (so 44 BC is 44 years before 1 BC), while AD involves counting forwards (so AD 1,000 is 1,000 years after AD 1). BCE and CE BCE stands for â€Å"before common era.† CE stands for â€Å"common era.† What is the common era? It’s exactly the same as the time period covered by AD! It therefore includes everything since the start of the Gregorian calendar, whereas BCE covers everything before then. These terms, then, work in exactly the same way as BC and AD. They were simply designed as a secular alternative. In practice, the only difference is that both go after the date: Julius Caesar was killed in 44 BCE. The Woodland period continued until around 1,000 CE. This does at least make it easier to remember the positioning for each term! Which Is Correct? Both! Sorry, not a very helpful answer, but it is true. As explained above, they work in essentially the same way, so the choice between them is largely a matter of preference. You may want to check your style guide if you have one available, since some colleges and publishers prefer one system over the other. And BCE–CE is sometimes considered more modern. If we had to choose, we’d say that BCE–CE is better because the positioning is simpler. But ultimately, it is up to you! The important thing is to pick one system and use it consistently throughout your document. Having your work proofread will make sure this is the case.

International Business Essay Example | Topics and Well Written Essays - 2000 words - 4

International Business - Essay Example The airline grew at a faster rate through the acquisition of new planes and expanded route offerings that were made more appealing through such initiatives as frequent flyer program and business class seats. Despite the rise in the number of passengers, Ryanair continued to make losses due to the fact that it offered low fares though it was not a low-cost airline. As competition soared in the airline industry, the competing airlines, Ryanair was forced to lower their prices even further and eliminating the costly routes and increasing presence in the profitable routes. Through flying to regional airports that have lower costs of landing and faster turnaround times, Ryanair started attaining profitability through offering cheap flights across Europe. The cheap flights were obtainable through the elimination of free meals during flights that led the company to improve their profitability in successive years. In 1997, Ryanair put on offer an IPO that managed to raise it a lot of capital that made it easier for it to acquire other aircraft thus increasing its fleet. In the year 2000, Ryanair started making its bookings online that made it increase the number of passengers that it transferred across destinations. ... Amidst intermittent performances in the year 2009, Ryanair made other strategic changes aimed at reducing costs such as elimination of check-ins in favour of baggage drops that returned it to profitability (Ryanair. n.d). With time, the company has been able to make several strides as regards profitability albeit with numerous challenges and obstacles. Currently, Ryanair is the most favoured airline in the world with bases in forty one airports operating across twenty six countries with over two hundred aircraft transporting about 80 million passengers in the year 2010/2011. As at the moment, it prides itself as having the cheapest air ticket as compared to its competitors namely easy Jet and Aer Lingus and this has contributed to its profits to grow by an average of 25% that totals about 503 million Euros. Market Entry Strategies adopted by Ryanair Ryanair embarked on adopting certain market entry strategies aimed at positioning itself as the leading low-cost flight in Europe throug h continuous improvement of its services and route offerings. Therefore its main objective was to offer low fares that can translate to increased flow of passengers that is aimed at containing the costs as well as reducing the costs of operation. Through offering low fares, Ryanair was able to stimulate demand that may be derived from those that are aimed at those that are conscious of the fares they pay or those who may opt for alternative modes of travel. To achieve this, it offers its tickets through travel on a one-way basis thus minimizing requirements that may be pegged on the basis of stay requirements. Ryanair sets fares or travel costs on the basis of demand requirements of specific flights and in reference to

Media Ethics - Lawyers Essay Example | Topics and Well Written Essays - 1250 words

Media Ethics - Lawyers - Essay Example A novel tells of a kind and diligent lawyer, married with two children, who work tirelessly to put the evidence together to protect a house cleaner physically abused by his billionaire master. The lawyer shows so much kindness and cares to the client with an intention of helping her get justice. Due to the closeness, and the problem the lawyer is facing at home with the wife, the lawyer falls in love with the client and they engage in a sexual relationship. In the movie, Mr. Shawn exhibits a series of unethical activities through bribing the witness to lie to the court to set free individuals involved in crime. Most states have established clear rules that make bribing of witnesses or potential witnesses a crime against the state. For instance, in California, section 137(a) of the Penal Code emphasizes that an individual who offers, gives, or makes a promise of any form of bribe to a witness or another individual that is to be called upon to testify in relation to a given case, to convince them to a certain agreement or understanding commits a felony (National Council of State Legislators, 2015). Shawn bars the truth from the court from obtaining the truth and deceives the court to let an individual get away with a crime. Shawn’s actions go against the code of ethics that upholds honesty, as he tried to influence the decisions of the judge by attempting to bribe him. On the other hand, the lawyer in the novel also acted outside the code of ethics by engaging in a sexual relationship with the client.

Experts Connection Research Paper Example | Topics and Well Written Essays - 750 words

Experts Connection - Research Paper Example Administrators of special education programs need to be aware of the issues in special education so as to deal with them effectively. Special education programs are designed to cater for the needs of students with sensory or physical disabilities, emotional difficulties, behavioral difficulties, communication problems, medical/health conditions and learning difficulties (Simpson & Sonja, 2009). There are many issues in special education programs. They include legal issues, funding issues and personnel issues among others (Pardini, 2002). It is important for administrators of special education programs to comprehend these issues so as to effectively manage the programs and deal with problems that may arise. These administrators of special education programs that serve students who receive special education services should be aware of all the potential issues that may face the programs. Administrators of special education programs are faced with numerous legal issues. There are laws that are designed to protect the rights of learners with disabilities. These legislations should be clear to the administrators of special education programs so that they can be able to comply with the law when managing special education programs and serving the educational needs of students with special needs. An example of such legislation is the Individuals with Disabilities Education (IDEA) Act which is meant to ensure education for children with disabilities in public schools in the most conducive environment (Cortiella, 2009). The law stipulates that special designed instructions and services should be provided to all students with special needs and disabilities. Another example is the No Child Left Behind (NCLB) Act, under which all educational programs in the US are governed. The laws governing special education do so at both state and federal

Auditing Case Study Example | Topics and Well Written Essays - 1000 words

Auditing - Case Study Example altered year to year, these changes would create an inherent risk that Nathans Finance would not be able to meet those requirements and ultimately financial statement would not present the true and fair view. 1. There is a risk that there are no appropriate controls over revenue recording and the revenue of the next year is included in the current year’s figure which ultimately results in 42.5% increase in total sales. 3. There is a big increase in the revenue, but advertisement expense is only $53,445 in 2005 against $313,356 in 2006 (Nathans Finance NZ Limited, 2006). This may reveal control risk because this huge increase in advertisement expense may exposed that there are no related controls. Detection risk is a risk that the audit procedures performed by the auditor will not be able to detect and prevent the material misstatement in the financial statement. Some of the detection risks in Nathan Finance are mentioned below, 1. There is a big increase in the revenue, but advertisement expense is only $53,445 in 2005 against $313,356 in 2006 (Nathans Finance NZ Limited, 2006) auditor may not be able to detect the potentioal oversttement in the revenue. 2. Purchase of new vending machines for $11.32 million. It may either be fictitious or it may be leased asset. There is a greater risk that the auditor is unable to detect any potential fraud of error in this significant transaction. 3. Decrease in salaries and wages in comparison to last year may suggest that the management is concealing the expense to show higher profits, because in normal circumstances salaries expense increases. Audit procedures may fail to detect this potential error or fraud. 4. Increase in intercompany advances from $60.7 million to 79.6 million. This is related parties transaction and the management can create fictitious advance which would be difficult for the auditors to detect. 5. Sharp decrease in long-term finance receivables from $45.1 million to $34.07 million in 2006.

Why I want to be in the nursing program Essay Example | Topics and Well Written Essays - 250 words

Why I want to be in the nursing program - Essay Example I attended a vocation school, and picked health services as my major. From sophomore to senior year I studied to become a CNA. Throughout my nursing studies in high school, it became clear to me that this is what I was meant to do with my life.  As a student, I excelled despite the language barrier and always achieved excellent grades. I always maintained honor roll status throughout my high school years with a 3.8 GPA. I involved myself in extracurricular activities such as: skills USA, Tech prep, National Honor society, Peer mediation, and Varsity soccer. Out of forty students in my Health Career’s class, I was picked for the shop award for all three years. Additionally, I won an award for vocational student of the year out of my entire graduating class. Everything I have done in my life, I have put my entire heart and soul into. I knew that through my hard work, the outcome will be gratifying.   Nursing is a profession which is difficult to define as in 1859 Florence Ni ghtingale wrote:â€Å"The elements of nursing are all but unknown.† However to define the complexities of nursing it can be put that nursing is a profession which helps in curing individuals so that they can attain optimal health from the conditions they are suffering from. The passion of Nursing made me complete the Licensed Practical Nursing Program which made me grasp more knowledge about the profession.

SAUDIZATION AND THE SAUDI ARABIAN KINGDOM DEVELOPMENT Essay

SAUDIZATION AND THE SAUDI ARABIAN KINGDOM DEVELOPMENT - Essay Example Saudization was an initiative from Saudi Government to encourage the participation and employment of Saudi Nationals in the private sector of the country. This was started during 2006 which were started in order to ensure that local Saudis get jobs in private sector. Government made the condition that if private sector companies do not hire the locals, they will fail to get the government contracts. Initially government set the level of 75% wherein 75% of the employees will be locals however, in actuality, the figures are relatively low. Human resource development (HRD), according to Harbisson and Myers (1964, cited in Abdulai, 2000), is the process of increasing the knowledge, skills and the capacities of all people in society. Therefore, when there is an increase in the level of skills possessed by individuals, an economy will invariably benefit and develop faster. In case of Saudization, this is more critical because it requires a completely new and strategic approach towards HRM in order to ensure that the locals are engaged and employed by the local firms in order to upgrade their skills and reduce the dependence of country on foreign workers. This essay will discuss as to how the process of Saudization can help to create jobs and support the national economy of Saudi Arabia, a country in the Middle East. Also, the issue and its relationship to the development of the economy will be discussed, as well as challenges that may be faced. Recommendations will therefore be made based on the research findings. Saudi Arabia and its Economy The Kingdom of Saudi Arabia has a centrally planned economy. It’s an oil-based economy with steady government control over major economic activities. The country owns 25% of the world’s confirmed petroleum reserves and ranks as the world’s largest petroleum exporter (OPEC, 2009). The petroleum sector of the Saudi economy accounts for roughly 75% of budget revenues, 45% of the gross domestic product (GDP), an d 90% of export earnings. Approximately 4 million foreign workers play an important role in the oil and service sectors, contributing to the Saudi economy (Gianos & Lusignan, 2003). In the earlier years, discussions were focused on the extent to which Saudi Arabia is prepared to increase market admittance for foreign goods and services and the length of time to become fully compliant with World Trade Organization (WTO) obligations. In April 2000, therefore, the government established the Saudi Arabian General Investment Authority to encourage foreign direct investment in Saudi Arabia, and as of November 2005, Saudi Arabia was formally permitted to join the WTO (Al-Asmari, 2008). The Saudi Arabian economy is flooded with family businesses which constitute the backbone of the economy. According to Davis et al. (1997) the family organisations constitute 90% of the trading activities in the Gulf region and 95% of the total organizations in the country. This percentage is relatively high because in other regions of the world, the percentage is between 65% and 80% (Davis et al., 1997). Also, according to the Saudi Arabian Monetary Agency (SAMA) (2006), the overall number of such family organizations is estimated to have reached

Why I want to be in the nursing program Essay Example | Topics and Well Written Essays - 250 words

Why I want to be in the nursing program - Essay Example I attended a vocation school, and picked health services as my major. From sophomore to senior year I studied to become a CNA. Throughout my nursing studies in high school, it became clear to me that this is what I was meant to do with my life.  As a student, I excelled despite the language barrier and always achieved excellent grades. I always maintained honor roll status throughout my high school years with a 3.8 GPA. I involved myself in extracurricular activities such as: skills USA, Tech prep, National Honor society, Peer mediation, and Varsity soccer. Out of forty students in my Health Career’s class, I was picked for the shop award for all three years. Additionally, I won an award for vocational student of the year out of my entire graduating class. Everything I have done in my life, I have put my entire heart and soul into. I knew that through my hard work, the outcome will be gratifying.   Nursing is a profession which is difficult to define as in 1859 Florence Ni ghtingale wrote:â€Å"The elements of nursing are all but unknown.† However to define the complexities of nursing it can be put that nursing is a profession which helps in curing individuals so that they can attain optimal health from the conditions they are suffering from. The passion of Nursing made me complete the Licensed Practical Nursing Program which made me grasp more knowledge about the profession.

Calcium Absorption Essay Example for Free

Calcium Absorption Essay In order to determine the content of calcium and magnesium in an unknown sample of limestone, the utilization of atomic absorption spectrophotometry can help in deciphering the unknown concentrations of each molecule in the limestone sample. Atomic absorption spectrophotometry, emits radiation of the correct frequency that is passed through a flame and the intensity of the transmitted radiation is measured?. The calcium concentration or ppm can be measured using the absorbance of the solution and comparing it to a standard curve for calcium?. Whereas magnesium, needs to be determined using the standard addition method. The concentrations of each respective molecule can be presented as CaO and MgO percentages of the unknown limestone sample. Materials and Methods The compound calcium carbonate (CaCO3, CAS: 471-34-1, 204. 89ppm) was utilized to compare its absorbance to the unknown sample of limestone # 8066 on the standard curve. Moreover, magnesium sulfate heptahydrate (MgSO4*7H2O, CAS: 10034-99-8, 40. 8ppm) was also utilized to compare its absorbance against that of the unknown. Lab personnel from the CSU Eastbay department of chemistry stockroom performed all calibrations on the Perkin Elmer AAnalyst 300 atomic absorption spectrometer. All chemicals used in this experiment were obtained from the CSU Eastbay department of chemistry stockroom. A Denver Instrument Co. Sargent-Welch analytical balance was used to determine the mass of the unknown, mass of calcium carbonate, and mass of magnesium sulfate heptahydrate. A Perkin Elmer AAnalyst 300 atomic absorption spectrometer equipped with a Lumina Calcium and Magnesium Lamp was used to determine the absorbance. The instrument used Argon and Acetylene as the carrier gas and oxidant gas, respectively.

What Factors Effect The Climate Environmental Sciences Essay

What Factors Effect The Climate Environmental Sciences Essay Scientists used the word Climate to describe the precipitation and temperature of an area for a long period of time. They have defined the factors that have a great effect on temperature. These factors include latitude, wind, elevation, as well as the effect of the nearby ocean currents. The scientists pointed out that the factors which contribute primarily to precipitation are the prevailing winds and mountain ranges. As for the earths major climate zone, the scientists have divided the earth into three main regions: polar, temperature and tropical zone. In this study, we will discuss all that matters in details in addition to other matters which are related to the climate. (Ruddiman, et.al; (2005) Factors affecting climate 1.1 Elevation: it is clear that the higher you go, the colder it gets. When oxygen becomes less in the air, it affects vegetation. The oxygen exists in the rain shadow of mountains leads to relief rain ( in the matter of fact the monsoons occurred when air goes up to passes over the Himalayas, carrying a lot of water. When it goes up, it cools and so cant carry the water, therefore it rains). 1.2 Latitude, location: the further you are from the equator, the colder it is. This because the sun rays coming on the earth are less and, therefore, they have less warming effect because the angle of the planet becomes near water resulting in altering the high specific heat capacity comparing to land. This means that water has the ability to absorb a lot of energy without showing a very big change in the temperature. The reverse is also true. Therefore the islands and areas which are surrounded by water have fewer variations in the temperature degree over the course of the year (including day and night, than continental places. (William F. Ruddiman (2005) 1.3 Wind: in the matter of fact, wind leads to reducing the ability of a place to support life. This because it removes away all the soil as well as what is needed to start life. At the coast, for example ,life only begins on the strand line because that keeps providing a little shelter against the wind , therefore the plants become capable to grow and they, in turn, lead to trapping the debris to become a bigger wind shelter etc. however, without the wind shelter, it would have just blown away. 1.4 Oceans: the oceans have a great effect on the climate. The Indian Ocean, for example, represents a signature of climate change over the past years. It has showed the temperatures the climate near Australia. By measuring and analyzing the climate, it is clear that there are changes in features of the ocean that cannot be explained by natural variability. These changes on the ocean climate are almost related to changes in the heat structure of the atmosphere and this affected the temperature of water by raising it in the Indian Ocean of around two degrees Celsius. There are many other factors such as atmosphere (thickness, composition), shape of land, ozone, and natural disaster such volcanoes, earthquakes, floods, etc. 2.0 Earths major climate zone Polar It is a known fact that the polar climate zone goes from North and South Poles to 60 degrees latitude. The annually average temperatures stand below freezing, or 32 degrees Fahrenheit. There are some famous polar zones which include Alaskas and Canadas northern coasts as well as the southernmost tip of South America, in which the snow melts during the warmest periods of the year. Many areas have layers of ice or glaciers. They get up to 10 inches of precipitation yearly, this, in turn; result in making the area very dry. 2.2 Temperate It is a known fact that the temperate zone is situated between the arctic or Polar Regions and the tropics, ranging from nearly 23.5 degrees to 66.5 degrees latitude, north and south of the equator. The areas which are very far from the equator may have snow during the winter season. The rains fall throughout the year closer to the equator. Yearly, the average temperatures range from 41 to 68 degrees Fahrenheit. Inland deserts are also included in temperate zone includes, such as the Gobi Desert in Central Asia and the Great Sandy Desert in Australia. (Edwards, et.al; (2001) 2.3 Tropical Zones Tropical zones, in the matter of fact, tend to cover the area ranging from the Tropic of Capricorn, situated at 23.5 degrees south latitude, up to the Tropic of Cancer, situated at 23.5 degrees north latitude. The Tropical zones include high temperatures as well as humidity levels. Throughout the year, the temperature degree remains above 64 Fahrenheit. Throughout the day, temperature degree sometimes exceeds 95 Fahrenheit. It is known that the tropical climates have sub-tropical zones including rainforests, semi-arid zones and savannas. These climates have high levels of humidity as a result of the air convection and vertical uplift. Climate Changes In the matter of fact, the climate changes all over the world. Actually, we have new changes in the climate throughout the world. No one, all over the world, can deny this fact. Those changes may have a great effect on life throughout the world in general and on the Arabic area in particular. In fact, the problem of climate change has a relationship with the problems of the water or rivers resources and human health; therefore, these changes may have a negative effect on the economy of various countries throughout the world. Rising of temperature may lead to the destruction of many beaches; the matter may result in causing harm to the animals in the oceans. World Climate Type The KÃ ¶ppen Climate Classification System is the system which is used throughout the world to classify the various types of climates in the world. The categories of this system are based on the annual and monthly averages of temperature as well as precipitation. The KÃ ¶ppen system has identintified five major types of climate , each one of these types is distinguished by a capital letter. A Tropical Moist Climates: it a known fact that this type of climate has average temperatures exceeding 18Â ° Celsius all months. B Dry Climates: it is well known that this type of climate has deficient precipitation nearly throughout the year. C Moist Mid-latitude Climates: this type of has Mild Winters. D Moist Mid-Latitude Climates: this type of climate has Cold Winters. E Polar Climates: this kind of climate has extremely cold winters and summers (Ruddiman, et.al; (2005) There are also 8 biomes. It is known that they represent the tropical forest, dessert, temperate grassland, savannah, temperate forest, coniferous (pine) forest, chaparral and tundra. There are some people who may count High Mountain and arctic as two extra biomes, however they theyre not really biomes because they dont have almost n plant life, How the oceans influence the climate It is a well known fact that the oceans have a great influence on the climate over long as well as short time-scales. On the longest time-scale of geologic time, the location and shape of the continents leads to specify the oceans circulation patterns. As continental plates drift at nearly 5 cm per year and mountain ranges rise by nearly 1 mm, it takes usually many years for new land formations in order to change the oceans. In the matter of fact, the patterns of ocean circulation can also change rapidly, leading to climate fluctuations and variations on a human time-scale. Records of regional, in particular, and global, in general, climate indicates periods continuing from years to centuries during which the climate was systematically different from earlier and later periods. Most of the scientists believe that this behavior has a relationship with the changes in the way that the oceans store and transport heat, though the precise causes of these changes are not always clear. (D. Qi n, et.al; 2007) The scientists assured that there is a strong link between the oceans and the atmosphere indicating that they together form the most dynamic component of the climate system. The temperature and circulation patterns of the atmosphere-ocean system can be altered as a result of changes in external factors such the distribution of various plant species, the suns energy or the emission of greenhouse gases into the atmosphere. Atmosphere and oceans can also generate internal fluctuations because they are turbulent. The currents and temperature of the underlying ocean can also be directly influenced by the short-term changes and fluctuations in wind or temperature (namely, weather), meanwhile oceanic fluctuations can diminish, magnify, or modify the atmospheric fluctuations. The scientists assured that the oceans play an important role in storing carbon and heat. The change in temperature becomes greater and faster over the land than the over the oceans especially when the earths surface cools or is heated by the sun. The ocean spread the effects of the temperature change for great distances through vertical mixing and convective movements because it is a fluid. On the contrary, the solid land cannot, therefore the suns heat penetrates only the thin, upper crust. The oceans ability to absorb more heat resulted in that when an area of ocean becomes cooler or warmer than usual, it takes much longer for that area to revert to normal than it would for a land area. This clarifies the reason that makes maritime climates tend to be less extreme than continental ones, with smaller day-night and winter-summer differences. The powerful currents lead to moving the oceans waters constantly. The currents of the surface are largely wind-driven, though the presence of continents, the rotation of the earth, as well as the oceans internal dynamics have a great influence. The density differences produced by cooling and heating as well as by and evaporation and precipitation lead to driving the deep-ocean flow. The behavior of the atmosphere actually has great effects on these density differences. Clouds, for example, can lead to cooling the sea by preventing the warming rays coming from the sun or reducing the surface salinity by bringing rain. The wind can also have a great influence on the evaporation rates by blowing more weakly or more strongly. By transporting heat, these currents have a great influence on the climate. The horizontal currents, especially the currents moving north or south, can carry cooled or warmed or water as far as many thousand kilometers. After that, the displaced water can cool or warm the air as well as the land over which this air passes. Water from the tropical and subtropical Atlantic, for example, moves north through the Atlantic in a current with is well known as the Gulf Stream. There it passes the shores of Western Europe, resulting in producing the climate which is mild for that latitude. Scientists asserted that the currents which are involved in deep-water formation are very important for climate. Surface cooling, in winter, makes water become denser. (As the fresh-water which is cooled begins to expand at temperatures less than 4 C, salt-water continues to compress all the way down to its freezing point of -2 C.) .In the areas where the evaporation becomes more than precipitation, the resulting rise in salinity leads increasing density. Convective overturning occurs as well as the dense surface water mixes downwards especially when the surface water becomes denser than the underlying water. In some places this downward mixing can extend all the way to the bottom, even in deep oceans. Therefore, the dense, deep water which is formed spreads throughout the ocean. When the downward mixing occurs at high latitudes, as a result, it leads to creating a circulation pattern where the warm water from tropical and subtropical regions moves pole ward, surrenders heat to the a tmosphere, sinks, cools and flows back towards the equator. This in turn resulted in transporting the heat pole ward. Now it becomes clear that a small change in just one aspect of the oceans behavior can result in producing major climate variations over very bi areas of the earth. The cold-water formation areas represent good example of this possibly wide-spread phenomenon. Although the scientists asserted that there is an urgent need for conducting more researches, the oceanographers agreed that, as for the whole area north of 30 N latitude, the oceans pole ward transport of heat is equivalent to nearly 15 watts per square meter of the earths surface (W/m2). This actually can be compared with about 200 W/m2 from direct sunshine, and nearly 6 W/m2 for what climate change models predict will happen if the atmospheric concentration of carbon dioxide doubles. Ocean core records, recent observations, and many results denoted that North Atlantic deep-water formation as well as its ocean heat flow changes and fluctuate substantially over time-scales ranging from years up to millennia. Effect of climate change on oceans In the matter of fact, the climate change and variation may have a great effect on the oceans throughout the world. Actually, from the south Arctic with its diminishing sea ice to the new low-lying beach areas in England to the Great Barrier Reef, the temperature of the planet raised more than the last century. The sea level is continuously rising. The CO2 gas levels are constantly increasing. The planets and animals are appearing in some areas and disappearing from others. As for the climate variation and change, the oceans represent a wonderful source of indicators. The climate change, in general, has a great effect on these oceans are affected. The Climate change has also a great effect on the ocean animals such as the sea turtles, polar bears, penguins, right whales, lobsters, seals, and cod. The beach sea fish are also involved; therefore it is too important to work on ways that may lead to reducing the negative impacts that the climate has by supporting the research, creating p ristine marine protected sanctuaries and promoting sustainable seafood. (Hansen, et.al: (2000). Conclusion Finally, we can safely say that climate play an important role in our world. In this study, we have tried to cover some of the main sides of the climate in the world. First, we touched upon one of the main sides of the climate in the world, namely, the factors that have a great effect on the climate explaining how these factors affect the climate greatly. Then we moved to another important point, that is, the earths major climate zone explaining how the scientists have divided the earth into three major regions: polar, temperature and tropical zone. We didnt stop at this point, but we continue to shed the light on the world climate type, the oceans influence on the climate and the effect of climate change on oceans to end our study with the effect of the climate change on the Indian Ocean.

the position of women in the work field in Egypt :: essays research papers

Women represent 49% of the Egyptian population. In 1956, the Constitution granted Egyptian women unconditional equal socio-political rights, thus crowning their struggle with success. Egyptian women participate in the process of development, assume the national responsibilities mentioned in the Constitution, and benefit from full legal rights that allow them to contribute in all aspects of the development process, either in the field of production or in services, according to their capabilities and skills. However, women participation in public life remains limited. This is due to a number of socio-economic and cultural factors that would tend to create a bias against females in some aspects of life, establishing thus a gender gap. Women in my country have become full partners in decision-making, and have proved themselves competent as doctors, surgeons, members of parliament, government ministers, entrepreneurs and pilots, all working alongside men for the sake of progress and development in Egypt. H.E. President Hosni Mubarak issued the Presidential Decree No. 90 for the year 2000 for the creation of the National Council for Women, as an autonomous body responsible for the empowerment of the Egyptian women. Certain fields of work have only been made accessible to women recently, such as the judiciary, and their presence in others, such as police and defense, is only symbolic. Although women have been appointed to certain political posts recently for the first time, such as: the first Judge in the Supreme Constitutional Court, the first President of the Administrative Prosecution Authority, the first head of a local council, the first chief of a village â€Å"Omda†, other posts are still resisting cultural changes like governor, rector of a university, or even a sitting judge in ordinary courts. Similarly, women have been allowed to hold military positions in the army.

Poem Comparison of Mr bleaney by Philip Larkin and In Memory of My Gran

Poem Comparison of Mr bleaney by Philip Larkin and In Memory of My Grandfather by Edward Storey The two poems that will be conveyed and compared will be 'Mr Bleaney' (by Philip Larkin) & 'In Memory of My Grandfather' (by Edward Storey). Both verses describe the character of the poem. The character in the poem on the Grandfather has admiration, but Mr Bleaney is disturbed. In this essay I will compare the character, poets feelings and attitude to each man. Furthermore, the similarities and differences in structure, language and image between the two poems will be compared and lastly my preference and emotional responses. To begin with what each poem is about. Mr Bleaney is a descriptive and narrative verse. There are two voices the landlady's and the poets, Mr Bleaney is given in the view of the depressed lyricist. Mr Bleaney is given the life of the writer through his lonely years. It is about a man named Mr Bleaney who lives through a lacklustre yet ordinary life, but the place he lives in is shown through a kitsch light. On the other hand the Grandfather is compared to a tree and the whole poem has the description of his appearance through the grandson's observation. Now I shall move on to the characters. Mr Bleaney has a sad life because he lives in a place called 'The Bodies.' The word body is used when someone is departed. So this means who ever lives in this house is nobody. They are metaphorically deceased. The poet describes Mr Bleaney using environments and surroundings. He suggests Mr Bleaney is not intellectual, 'sixty watt bulb' very dim, has a restricted life. Additionally he has no possessions of his own, 'behind ... ...uthor achieved his expectations of the character by evaluating him with a tree, 'his voice rough as the bark of his cracked hands.' So both artists have achieved their prospect to an extent. The reactions and images that I received from this poem vary from the writer. My preference is that I had learnt a lesson from the Mr Bleaney's poem is 'we treat ourselves the way we tell other people to treat us.' The grandfather poem did not give me many lessons except that he is the most respected character in the lyric and the whole sonnet is personified, with the tree. Additionally I blemished many disparity and distinction between the poems. There weren't numerous resemblances though. In conclusion the Mr Bleaney has told me he was a lonely and a middle class man, but the grandfather was a free sprit and lived life his way.

Is Scott Electronics plcs current human resources strategy effective Essay

To what extent do you think that Scott Electronics plc’s current human resources strategy is effective? (18) Human resource strategy is how a business sees its employees from different business point of view and they are seen as resources to complete the business objectives. Firstly the human resource strategy for Scott electronics is very effective because the firm’s labour productivity is very high with 105 compared to the industry average which is 100. This is very effective as it shows the level of recruitment and the staff the business is recruiting is doing very well which has a positive effect in the recruitment section therefore this will make the company recruit more staff which will increase the productivity of the business. Also the bonuses which is 40% and its 20% higher than the industry average, this shows that the bonuses are keeping the firms employees motivated and it drives them to work harder which mean there will be a increase in productivity and if productivity increases it will have a positive effect on the sales revenue as the company will sell more items which will increase the sales revue and profit. Also another reason why the human resource strategy for Scott electronics is very effective because it has a very unique centralised organisational structure. A centralised structure is where the entire decision making is done from the top of the hierarchy. This is an effective strategy because the entire decision making can be done from the main person who is in charge and it can be done very quickly without going through any difficulties. This is very effective because staff can work through the business objective rather than stressing on the extra responsibility they have on their shoulders which will make them stress free and become more productive. Also they can be told what to do and the managers will have control over their workforce so that employees are less likely to make mistakes or make wrong decisions which will make a negative impact the on the businesses performance. However the human resource strategy for Scott electronics is not that effective because high numbers of employees are on temporary contract which is 75% compared to the industry average which is 25%. This is bad for the business because it will make employees feel that the job security is not there and they are not guaranteed the job which the business can tell the employees that they are not in need and the employees will go away, therefore this might result in the employees not very motivated to do well and they might not think as if they are involved with the business. Also employees on temporary contract are more likely to leave the business as the labour turnover rate is at 10% which is higher than the industry average which is 6%. This is human resource strategy is ineffective because it lead to employees leaving the business every year and the business is losing experienced and valuable staff. Also another reason the human resource strategy for Scott electronics is not that effective because the training budget is below the industry average as Scott electronics training cost is  £500 compared to the industries average which is  £1000. This shows that the staff are not that well trained and most of the staff don’t know what they are doing sometimes or they might not know how the company operates as high level of training was not provided. This lead to the amount of defect products increased as the staffs were not well trained and they kept making mistakes therefore the numbers of defects products increased. This is one of my strongest reasons because staffs need to be well trained before they can start the job as they will know what they are doing and how they are going to carry out each task according the company structures of dealing with things. Therefore the staff need to be well trained and the business needs to increase its amount on training the staff which will allow the business to have staff that know what they are doing and make less mistakes as this will cause the staff to make less defect products. In conclusion I think that the human resources strategy is very effect to the business because average span of control for Scott’s electronic is 5 and industry average is 8. This has a greater advantage to the specific business because it will allow the business mangers to control their staff and monitor the progress which the manager can set targets and the targets can be analysed to see if they have reached the targets this will increase the productivity of the business as targets are reached and mangers have better control over their staff and the business. However I think that the current human resource strategy is not that effective to the business because the firm’s defected products are 10% and the industry average is 5% which is doubled the amount. Therefore you can tell that the strategy is not that effective as the staffs are making a lot of mistakes which will cost the business as the raw materials cost money to buy. Also this indicates that strategy is failing as staff are not well trained or may not experienced enough to work in the field which the bale goes the firms recruitment policy as the firm could have employed experienced staff which could have reduced the level of defected products.

Growing up: A Journey of One’s Identity

It is inevitable that people age. Every human being, and every being for that matter, grows old. Age is a natural phenomenon that cannot be avoided. Part of growing up is discovering one’s identity. As people age, they constantly undergo a process where they mold themselves into unique individuals. Every experience that a person goes through influences his personality, his character, and his identity. It is through such experiences that people get to see who they really are. Triumphs and failures in life are vital for they help strengthen the character of the person. In a way, when an individual goes through an experience, he is shaping his character regardless of the outcome of his endeavor. From childhood to adulthood, every experience brings forth a certain lesson that is inculcated in the individual’s being. These lessons are what define the individual for they directly affect the person that they are. The development of the person and the journey of self-discovery as a person grows up are discussed not merely in the various fields of science. Literature too has its share of works of art that provide an input of how growing up involves the molding and shaping of the person’s identity. Although not directly discussed, literature highlights how the journey of aging is in parallel with an individual’s journey towards defining an identity of his own. In Mary E. Wilkins’ short story, â€Å"Mistaken Charity,† the journey of two women through age and time is told. Moreover, it shows how their aging coincides with their realization of who they really are. Harriet and Charlotte are two sisters who never marry. Their life is built on their work and on their struggle to survive. However, as age catches up with them, and their aged bodies can no longer stand their own lines of work, they begin to realize that they are not all about their work. When given a chance to move out of their tattered house and into a better life, they discover that it is their experiences living in that house that defines who they are. They are not used to the life in the â€Å"Home† for it does not feel like home to them. This is what drove Charlotte to say, â€Å"O Lord, Harrià ©t†¦ let us go home. I can't stay here no ways in this world. I don't like their vittles, an' I don't like to wear a cap; I want to go home and do different. The currants will be ripe, Harrià ©t. O Lord, thar was almost a chink, thinking about 'em. I want some of 'em; an' the Porter apples will be gittin' ripe, an' we could have some apple-pie. This here ain't good.† (Wilkins, 148) This shows how no matter how much better another life seems to be, people will always go back to their old way of life for the life they have gotten used to defines who they really are. Another story that show how growing up means defining who you really are is told in Nathaniel Hawthorne’s â€Å"Young Goodman Brown.† The story tells of how one experiences that Goodman Brown went through in his young days completely changed his outlook on life. His journey through the forest wherein he met the mysterious figure which many associate with the devil may indeed be a dream. However, that experience opened his eyes to the reality that people may not be what they perceive him to be. The good Christians that he thought they were may actually simply be a cover-up of their real selves. Although it could be a dream, the experience was enlightening for Goodman Brown. More importantly, it was very influential in molding the personality of Brown and his outlook on life. After the experience, Goodman Brown ended up becoming a cynic. He was always wondering whether the people around him were who they really were. In fact, Goodman Brown even began to doubt the sincerity of his wife, whom he used to love and trust dearly. After the said event,   Ã‚  he turned into a cynic, wary and pessimistic of his wife and his faithfulness and fidelity. The last paragraph of the story explains the effect that the experience in the forest had on him. In the said paragraph it was stated: â€Å"A stern, a sad, a darkly meditative, a distrustful, if not a desperate man did he become from the night of that fearful dream. On the Sabbath day, when the congregation were singing a holy psalm, he could not listen because an anthem of sin rushed loudly upon his ear and drowned all the blessed strain. When the minister spoke from the pulpit with power and fervid eloquence, and, with his hand on the open Bible, of the sacred truths of our religion, and of saint-like lives and triumphant deaths, and of future bliss or misery unutterable, then did Goodman Brown turn pale, dreading lest the roof should thunder down upon the gray blasphemer and his hearers†¦Ã¢â‚¬  (Hawthorne, 127) The stories provide evidence of how experiences mold and shape the identity and personality of the individual. Both Goodman Brown and the sisters demonstrated how they are made by their experiences. Thus, it can be said that growing up and aging is a process of defining one’s self. It is a process of discovery brought about by life experiences where lessons are learned and imbedded in one’s way of life. Works Cited: Hawthorne, Nathaniel. â€Å"Young Goodman Brown.† Literature and society: An introduction to fiction, poetry, drama, nonfiction. 4th ed. Eds. Pamela Annas, Robert Rossen. Upper Saddle River, N.J.: Prentice Hall, 2007, pp 117-127. Wilkins, Mary. â€Å"Mistaken Charity.† Literature and society: An introduction to fiction, poetry, drama, nonfiction. 4th ed.   Eds. Pamela Annas, Robert Rossen. Upper Saddle River, N.J.: Prentice Hall, 2007, pp 140-150.